The logo features bamboo silverware growing out of the ground. This concept is to highlight the sustainable material in a playful and easy to understand way.
Bamboo is one of the fastest growing materials on the planet, with some variations growing up to 35 inches a day. As this is a fast producing renewable resource, it shines in comparison to the use of wasteful plastics, particularly in fast food and one-time use scenarios. The green bands that hold the products together are palm leaves, which are also biodegradable. Every aspect of the brand provides a low carbon footprint.