Branding






Logo reveal inspired by a slow breathing cycle during meditation

Marketing
A captivating product email campaign and template built with HTML to capture new members and increase engagement and retention.


Advertising
Inspired by and placed throughout the New York City MTA subway system, this ad campaign transforms the everyday commute into introspection and self discovery through meditation.



Each train line is inspired by a constellation in the sky, weaving and winding its way through life as we follow the path to our authentic self.





An echo and nod to the iconic New York City train lines while incorporating meditation as an alternative destination.
Product Line
Branded spiritual product merchandise that elevate the app meditation experience through healing stones, incense, and tarot cards

