While at Biggs&Co in 2013, I concepted texture designs for the sides of a new shoe sole for FitFlop. This mesh texture and wave indentation design wraps along the midsole of the shoe. This was one of my first projects out of college and an amazing experience.
The mesh texture and wave indentation design concept I worked on pertains to the sides of the midsole, excluding the top, bottom, insole, outsole, and strap.
Color variations with the midsole
Midsole shown in advertising materials